From the daily archives:

Thursday, December 11, 2008

Innovation rule #1: Do respect the uniqueness of ideas

December 11, 2008

It seems to be the nature of large institutions to kill interesting ideas. Whether those institutions are governments or large corporations, there is an inexorable march towards blandness. Think of an idea or vision as a crystal. It has a distinctive shape marked by jagged edges and depressions. Whether you think it good or bad, […]

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Seven rules for innovation

December 11, 2008

Unless you’ve been living in a wifi-proof bubble over the last few years, you’ve been inundated with articles, podcasts, blogs, emails, conferences and tweets about innovation. If you work for a large company like I do, you’ve also been subjected to a swarm of consultants, all of whom are eager to share their unique point […]

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Is a brand a cause or an effect?

December 11, 2008

It would seem they are both. Brands are sets of associations and impressions in the minds of consumers. Brands are the cumulative effect of the actions that marketers engage in with respect to their products and the experiences that consumers have as a consequence (direct or indirect) of those actions. Brands are, in a sense, […]

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