From the daily archives:

Wednesday, December 17, 2008

Innovation rule #6: Don’t confuse measurement with wisdom

December 17, 2008

Many times have I heard the wise saying that “what gets measured gets done.” It is a wise saying. There is definitely truth in it. But it can also be a lazy and unintelligent way to avoid trying anything new. Look, you already know how to measure what you’re doing today. Those testing methodologies have […]

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