From the monthly archives:

March 2009

Of consumers and unicorns

March 30, 2009

B2C marketers talk about consumers all the time. Consumer insights. Consumer needs. Consumer benefits. Consumer centricity. The entire marketing enterprise is supposedly built around this thing called “the consumer.” There’s just a small problem. Consumers don’t exist. There’s no such thing. “The consumer” is a chimera, a reification. There is consumption behavior. People do engage […]

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My new FB friend policy

March 21, 2009

I’m interested in connecting with people that are really my friends. People I would actually enjoy having a beer with and who would enjoy having one with me (if they liked beer). I like meeting new people on FB when I can enrich myself (and hopefully them) by sharing ideas and interests. I have met […]

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