From the monthly archives:

February 2010

On trend-spotting

February 22, 2010

Below is the text of my recent post at Blogging Innovation: It is critical that businesses have a clear sense of the state of their current marketplace. They need to understand the needs of their customers, the relevant business models, the competition… But all of this is only good for keeping the lights on today. It […]

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The CPG model is in desperate need of innovation

February 5, 2010

Below is the text of my recent post at Blogging Innovation: While recent years have been a boon for innovation in various industries such as consumer electronics and automotive, the consumer packaged goods industry seems to be stuck serving up warmed over versions of past innovation. But while product innovation in CPG is badly needed, […]

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Do you really need a target?

February 4, 2010

Below is the text of my recent post at the CPG Branding & Marketing Forum: It is Marketing 101 gospel that you must have a customer target to position a brand or its offerings. Target is one of the four pillars of classical positioning alongside frame of reference, benefit and reasons to believe. But I’m […]

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