Comments on: Do you really need a target? http://adamschorr.com/2010/02/04/do-you-really-need-a-target/ On innovation, marketing and whatever is on my mind Sun, 29 Aug 2010 11:46:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Adam http://adamschorr.com/2010/02/04/do-you-really-need-a-target/comment-page-1/#comment-239 Adam Mon, 12 Apr 2010 15:04:53 +0000 http://adamschorr.com/?p=288#comment-239 Thanks Jeffrey. I love the idea of 100 ways to get 1 customer. Makes a lot of sense to me. Thanks Jeffrey. I love the idea of 100 ways to get 1 customer. Makes a lot of sense to me.

]]> By: Jeffrey Bochner http://adamschorr.com/2010/02/04/do-you-really-need-a-target/comment-page-1/#comment-238 Jeffrey Bochner Mon, 12 Apr 2010 14:45:00 +0000 http://adamschorr.com/?p=288#comment-238 Certainly a part of an overall marketing strategy. Be in the places where people are (social media) and then let people self-select. They become a market. You now have another list to market to (target) for additional services/products. Stay out there and let others self-select. Using 1 way to get 100 customers is dangerous...1 is the loneliest number. Better to have 100 ways to get 1 customer. And certainly, social media and letting people self-select should be an important element of the 100. Certainly a part of an overall marketing strategy. Be in the places where people are (social media) and then let people self-select. They become a market. You now have another list to market to (target) for additional services/products. Stay out there and let others self-select.
Using 1 way to get 100 customers is dangerous…1 is the loneliest number. Better to have 100 ways to get 1 customer. And certainly, social media and letting people self-select should be an important element of the 100.

]]> By: Adam http://adamschorr.com/2010/02/04/do-you-really-need-a-target/comment-page-1/#comment-224 Adam Mon, 22 Feb 2010 21:21:45 +0000 http://adamschorr.com/?p=288#comment-224 Jer: I think any blogger is thrilled to have their writing read even once. I'm really glad that you were interested enough to read this post twice. Particularly since your thinking was the principal inspiration. Jer: I think any blogger is thrilled to have their writing read even once. I’m really glad that you were interested enough to read this post twice. Particularly since your thinking was the principal inspiration.

]]> By: jeremy http://adamschorr.com/2010/02/04/do-you-really-need-a-target/comment-page-1/#comment-223 jeremy Mon, 22 Feb 2010 19:51:54 +0000 http://adamschorr.com/?p=288#comment-223 I just re-read this post (twice.) The more I think about it...the more breakthrough I realize this is. You framed it better than I did and it is spot on. Part of the ongoing paradigm shift. Thanks, man. I just re-read this post (twice.) The more I think about it…the more breakthrough I realize this is. You framed it better than I did and it is spot on. Part of the ongoing paradigm shift.
Thanks, man.

]]> By: uberVU - social comments http://adamschorr.com/2010/02/04/do-you-really-need-a-target/comment-page-1/#comment-219 uberVU - social comments Fri, 05 Feb 2010 19:06:49 +0000 http://adamschorr.com/?p=288#comment-219 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by adamschorr: Do you really need a target? http://bit.ly/9Spl5P... Social comments and analytics for this post…

This post was mentioned on Twitter by adamschorr: Do you really need a target? http://bit.ly/9Spl5P...

]]>