http://adamschorr.com/2010/02/05/the-cpg-model-is-in-desperate-need-of-innovation/ On fully unleashing the human soul Wed, 16 May 2012 06:51:02 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://adamschorr.com/2010/02/05/the-cpg-model-is-in-desperate-need-of-innovation/comment-page-1/#comment-228 Adam Sat, 06 Mar 2010 03:55:57 +0000 http://adamschorr.com/?p=291#comment-228 Thanks Jenna. I love the blog! Thanks Jenna. I love the blog!

]]> http://adamschorr.com/2010/02/05/the-cpg-model-is-in-desperate-need-of-innovation/comment-page-1/#comment-227 Jenna Wed, 03 Mar 2010 19:22:13 +0000 http://adamschorr.com/?p=291#comment-227 Adam, great post! Two specific points you made really stood out to me: The first, that branded goods manufacturers need to focus on finding a way to recapture the relationship with the consumer, and the second, that brand stewards must leverage new technologies to turn the attention that their products earn into brand loyalty that can deliver financial returns. Tornados brand snack food has had a lot of recent success with recapturing the relationship with their consumers by leveraging new technologies through social media, especially Facebook. For example, they recently ran a Facebook contest encouraging fans to submit and vote on what they think the next Tornados flavor should be. The second phase of the contest will launch later this year and the winning submission will be added to the Tornados flavor lineup. You can read more about the success of the contest here: https://www.bulbstorm.com/blog/2010/crowdsourcing-rd-snack-brand-enlists-70000-facebook-fans-to-select-next-flavor/ Adam, great post! Two specific points you made really stood out to me: The first, that branded goods manufacturers need to focus on finding a way to recapture the relationship with the consumer, and the second, that brand stewards must leverage new technologies to turn the attention that their products earn into brand loyalty that can deliver financial returns. Tornados brand snack food has had a lot of recent success with recapturing the relationship with their consumers by leveraging new technologies through social media, especially Facebook. For example, they recently ran a Facebook contest encouraging fans to submit and vote on what they think the next Tornados flavor should be. The second phase of the contest will launch later this year and the winning submission will be added to the Tornados flavor lineup. You can read more about the success of the contest here: https://www.bulbstorm.com/blog/2010/crowdsourcing-rd-snack-brand-enlists-70000-facebook-fans-to-select-next-flavor/

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