July 5, 2011
Many brands spend a lot of time thinking about loyalty. So much so, in fact, that the people who manage these brands have invented a new word – “loyalize.” By “loyalty” they mean the rate at which their consumers continue to buy their brand. This is all about them. It’s all about what the people […]
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July 3, 2011
“Employee engagement” is a term we hear a lot of. We know that companies tend to perform better when their employees are engaged – when they feel connected with the company’s purpose (which means the company has one), when they perceive that they have agency, when they feel fairly treated by the company… Many companies […]
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