From the monthly archives:

January 2012

Double Shot

January 26, 2012

I just read an article about Starbucks expanding their offering in certain stores to offer beer, wine, and more food in the evening. As a marketer, I have deep misgivings about this. Starbucks is supposed to be about coffee. I worry about brand dilution. As a consumer who enjoys coffee and beer, I do not see those […]

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The world isn’t changing

January 19, 2012

So many articles and blog posts written to get people to do something different or differently, begin with the same conceit: the world is changing and we better get on board. I’ve made this argument myself more times than I care to count. It seems obvious and yet so many people refuse to change. The […]

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Be the someone else

January 16, 2012

There are many reasons why we don’t act to make our world better. One of them is the belief that someone else will do it. Someone else will give up their seat to the pregnant woman. Someone else will help that elderly man pick up the bag he dropped. Someone else will allow that car […]

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It’s not about profit, it’s about impact

January 12, 2012

It’s impossible to consider the economic and financial events of the past few years and not conclude that the business world has lost its way. Many people have cynically used the crisis to push their pre-existing agenda. The left has gleefully argued that capitalism is dead or that it never really worked. The right has […]

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How do you want to earn your living?

January 4, 2012

I needed some allergy medicine the other day. Normally I would use diphenhydramine (the active ingredient in the overpriced Benadryl) but I also planned to enjoy some alcohol that day and I didn’t want to mix the two. So I went shopping for loratadine (the active ingredient in the overpriced Claritin). You can probably […]

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