May 16, 2012
This is one of the most powerful words. Well, in English. In another language, other words might be more powerful. Like, in French, “croissant” is very powerful. But I digress. “Why” is such a powerful word because it invites people to make sense of what they’ve just said. And it’s so important to have an […]
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May 16, 2012
With all of the time and money spent by brand managers and strategists thinking about brands, I think we’ve actually seen very little new thinking on the topic. It seems to me there have been two basic definitions of a brand. The old old school definition was: brand is a visual symbol (e.g., logo) that […]
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