October 8, 2011
People do not really want choice. We want the right to make a choice. But we do not want to actually have to exercise that right. We want you to make it so damn obvious that whatever it is you’re offering is the only possible thing for us that no choice is required. This is […]
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August 12, 2010
Once upon a time, big companies made outstanding products. These products were so much better than the alternatives. And in order to help consumers remember that their products were so great and thereby reap the financial benefits, these companies created brands. The brands were a reminder of the excellent products the company had sold to […]
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