May 16, 2012
With all of the time and money spent by brand managers and strategists thinking about brands, I think we’ve actually seen very little new thinking on the topic. It seems to me there have been two basic definitions of a brand. The old old school definition was: brand is a visual symbol (e.g., logo) that […]
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April 27, 2010
It is by now received wisdom that companies should stick close to their core competencies. “Don’t try to do too much. Stick to your knitting” they say. And thus, the passion is beaten out of companies much as it has been beaten out of individuals for so long. A related phenomenon is the desire to […]
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