April 15, 2010
Many marketers and would-be innovators often make a fatal mistake. I call it the “it’s just” mistake. They look at their product category and see a dearth of innovation and little growth and they assume that there are no growth opportunities because people – consumers – don’t care much about those products. These products are, […]
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February 22, 2010
Below is the text of my recent post at Blogging Innovation: It is critical that businesses have a clear sense of the state of their current marketplace. They need to understand the needs of their customers, the relevant business models, the competition… But all of this is only good for keeping the lights on today. It […]
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