Posts tagged as:

loyalty

The best offer

November 1, 2011

If you have an relationship with someone (especially when it’s exclusive) and want to continue that relationship, you must make sure that at all times what you offer them is the best offer they could get. Say you have a boyfriend, girlfriend or spouse. If you want to keep that relationship you must make sure […]

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On loyalty

October 21, 2011

Loyalty is held out by most people as a virtue. Let’s assume that it is. Still, it’s not obvious what loyalty actually is. Merriam Webster defines “loyal” as “unswerving in allegiance.” Unswerving? No swerves at all? How about a swervlet? Let’s consider this. This classic definition really means that when you are loyal, you subordinate […]

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Brand loyalty

July 5, 2011

Many brands spend a lot of time thinking about loyalty. So much so, in fact, that the people who manage these brands have invented a new word – “loyalize.” By “loyalty” they mean the rate at which their consumers continue to buy their brand. This is all about them. It’s all about what the people […]

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More kudos to NB Web Express

November 23, 2009

I have written about these guys before. They are just amazing. I recently redeemed a very generous coupon they sent me. I bought another pair of their 1011 running shoes. I love these shoes. They are unbelievably comfortable. Anyway, I just got an email from them. It’s a really nice, warm human email. The text […]

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Kudos to the folks at NB Web Express

October 22, 2009

I’m a big fan of New Balance footwear and, particularly, the good folks at NB Web Express. I really enjoy shopping there. They always provide great advice, they know what will fit me based on my foot type and previous purchases. In September 2008 they sent me a coupon code for $50. I had just […]

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