Posts tagged as:

marketing

How do you want to earn your living?

January 4, 2012

I needed some allergy medicine the other day. Normally I would use diphenhydramine (the active ingredient in the overpriced Benadryl) but I also planned to enjoy some alcohol that day and I didn’t want to mix the two. So I went shopping for loratadine (the active ingredient in the overpriced Claritin). You can probably […]

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Your brand is useless

December 4, 2010

It doesn’t feed people. It doesn’t help them get from one place to another. It doesn’t teach them anything. It doesn’t make them safer. It doesn’t help them store their data. And it most definitely does not help them find themselves or form an identity. It doesn’t do anything. Maybe your products and services do. […]

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The case for a robust innovation function

December 17, 2009

“Innovation” has become so much of a buzzword that the talk within the innovation community has turned to whether innovation is passe. But I am not that concerned with what is or is not in fashion. And I am not that concerned with buzzwords. I am concerned with helping people innovate (either as individuals or […]

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An anachronistic communication

December 12, 2009

Maybe I’m getting soft. I don’t know. But I’m starting to notice – more than ever – communications from companies that are at best goofy and at worst mildly offensive. And when I say “offensive,” I don’t mean that they offend me in any typical way. Actually, I might enjoy a little provocation. Something to […]

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