May 16, 2012
With all of the time and money spent by brand managers and strategists thinking about brands, I think we’ve actually seen very little new thinking on the topic. It seems to me there have been two basic definitions of a brand. The old old school definition was: brand is a visual symbol (e.g., logo) that […]
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June 22, 2011
The business community is wringing its proverbial hands over social media. How do we harness it to market our products? What if we publish a blog or Facebook site and people say mean things about our products. HR is thinking about whether to allow employees to use social media at work. What if an employee […]
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