Posts tagged as:

starbucks

Double Shot

January 26, 2012

I just read an article about Starbucks expanding their offering in certain stores to offer beer, wine, and more food in the evening. As a marketer, I have deep misgivings about this. Starbucks is supposed to be about coffee. I worry about brand dilution. As a consumer who enjoys coffee and beer, I do not see those […]

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