April 20, 2010
Wait, before you answer, read on. And, my dear reader, this is a very long post. I really hope you will find it as enlightening to read as it was to me when I was thinking about it and writing it. It seems to me that there is a lot of sloppy thinking and communication […]
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April 15, 2010
Many marketers and would-be innovators often make a fatal mistake. I call it the “it’s just” mistake. They look at their product category and see a dearth of innovation and little growth and they assume that there are no growth opportunities because people – consumers – don’t care much about those products. These products are, […]
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