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Be aware of the moment

November 5, 2012

I think there are at least three ways for a company to frame its relationship with the customer: We transact with you: This means the company exchanges its goods and services for your money. Of course, like anything else, this can be done awfully or brilliantly. Brilliantly done means the good or service is relevant, […]

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Customer Touchpoints 101

April 11, 2010

OK, I admit that my bad mood had something to do with it. So you can take this with a grain of salt. But, my friends, there’s still an important lesson here. The other day, I left the office to get something from my car. And wouldn’t you know it, I saw that I had […]

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