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Be aware of the moment

November 5, 2012

I think there are at least three ways for a company to frame its relationship with the customer: We transact with you: This means the company exchanges its goods and services for your money. Of course, like anything else, this can be done awfully or brilliantly. Brilliantly done means the good or service is relevant, […]

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You don’t need the sexy French maid costume

March 19, 2012

I was having a conversation with a co-worker about how to breathe life back into a team that has gotten stale. Somehow I managed to stumble across an idea that I find intriguing. At first, I made the connection between this team’s situation and the well-known cliche of a personal relationship that has grown stale. […]

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Take my choice away

October 8, 2011

People do not really want choice. We want the right to make a choice. But we do not want to actually have to exercise that right. We want you to make it so damn obvious that whatever it is you’re offering is the only possible thing for us that no choice is required. This is […]

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Eulogize the living

September 19, 2010

Familiarity breeds contempt. It’s easy to get so comfortable with those closest to you that you relax your civil posture and let more of your dark side out. On one hand this is good. Don’t we all want to be able to fart in the presence of our loved ones? [OK, that’s not what I […]

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