Below is a card I received from a shoe salesman that sold me one or more pairs of shoes at Nordstrom several months ago.
For me, it is a perfect example of how I like to be sold to. Fred knows he’s trying to sell. I know Fred’s trying to sell. Fred knows that I know he’s trying to sell. I know that Fred knows he’s trying to sell. And now you know that Fred knows that I know that he knows he’s trying to sell. What I’m trying to say is that we all know Fred is trying to sell.
But here’s the magic. It doesn’t feel that way to me. And you know what? Feelings matter. [Can someone pass me a hankie please?] I feel that Fred is just treating me like a human being. He’s thanking me for “letting” him help me in the past. He makes no mention whatsoever of his desire to help me in the future. He doesn’t say anything about hoping to see me again soon. None of that. He just thanks me for being a customer in the past.
Super classy and it makes me feel great.
Just another reason why I buy all my shoes at Nordstrom.
