This Sunday I went online and ordered two pairs of Crocs for myself.
[Yeah yeah, I know there’s a whole anti-Croc movement out there. But I don’t really care. I like them and I’m going to wear them and I’m OK if you don’t want to wear them.]
Anyway, moments after I placed my order, I got an email from them (in addition to the order confirmation) that said “Welcome to Crocs. Enjoy 20% Off On Us.” Nice email. But then, two days later I get another email from them that said “Come back to Crocs and Get 20% Off Your Next Purchase!”
Are they kidding? They know I just bought two pairs of Crocs. They know that they already sent me a 20% off coupon and that I haven’t used it yet. So what on earth are they thinking? “Come back”??? I’ve only been gone for two days! In their wildest fantasy, how many pairs of Crocs do they think I will own??
This could be stupidity. But I doubt it. There’s an agency behind this that knows what they’re doing. The other explanation is that they feel if they keep bombarding me, eventually I’ll buy another pair. Bad move! [See, I can use exclamation points too!]
Mr. Croc: Winning by annoying people is a bad strategy. Eventually we will just block you. Today, I like your product. I’ve owned a pair for years and I just bought two more. I’m willing to get emails from you every now and then because it’s not impossible that I might want to buy again if there’s a good reason to do so. But I’m not growing any more feet. And I don’t need 30 of the same thing. If you have something interesting and useful to say (like a totally new product with new benefits) then send me an email. If there’s a massive sale where I can almost get another pair for free then I might buy another color of the same thing. But otherwise, stop sending the emails. It’s silly. It makes you look greedy or incompetent and I will just opt out.
