It doesn’t feed people. It doesn’t help them get from one place to another. It doesn’t teach them anything. It doesn’t make them safer. It doesn’t help them store their data. And it most definitely does not help them find themselves or form an identity.
It doesn’t do anything.
Maybe your products and services do. And that is where you should focus your energy. Nobody else cares about your brand and you shouldn’t either.
You are what you do. So do what you are. (Unless you’re evil. Then do something else.)
