Don’t overpromise

April 26, 2010

I use the LogMeIn service to use my home computer when I’m out of the house. It’s a free service but I also have their iPhone app which cost around $30. I really like the service – the free and the rather expensive iPhone app. But I’ve been having a problem lately. So I went [...]

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What are your real values?

April 20, 2010

Wait, before you answer, read on. And, my dear reader, this is a very long post. I really hope you will find it as enlightening to read as it was to me when I was thinking about it and writing it. It seems to me that there is a lot of sloppy thinking and communication [...]

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But it’s just…

April 15, 2010

Many marketers and would-be innovators often make a fatal mistake. I call it the “it’s just” mistake. They look at their product category and see a dearth of innovation and little growth and they assume that there are no growth opportunities because people – consumers – don’t care much about those products. These products are, [...]

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Maybe you’ll like it

April 14, 2010

We are creatures of habit. That’s not such a bad thing. If we had to figure life out every day anew we wouldn’t get very far. But while habits help us with our need for efficiency, they don’t do much to help us progress. Habits are all about maintaining the status quo. But what if [...]

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Go “off plan”

April 12, 2010

Many of us had an idea of what our lives might be like in the future. Personally and professionally. I think we need to create and nurture this story about our future. It helps us focus ourselves today, knowing where we are headed. And it comforts us to know that we have a future. Even [...]

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Customer Touchpoints 101

April 11, 2010

OK, I admit that my bad mood had something to do with it. So you can take this with a grain of salt. But, my friends, there’s still an important lesson here. The other day, I left the office to get something from my car. And wouldn’t you know it, I saw that I had [...]

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Campaign to retake our language

April 1, 2010

It’s enough! I’ve had it. Don’t pretend you don’t know what I’m talking about. I know, you don’t want to deal with another crisis. The topsoil has been eroding as have many of our coastlines. The polar ice cap is melting. Hundreds of species are simply disappearing. And you don’t want another crisis to deal [...]

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Do not seek excellence

March 29, 2010

A few days ago I had an amazing workout. Not because I burned so many calories. Not because I lifted more weight than ever before. But because there were moments of purity in my experience. During those moments some ideas came to me with a clarity that I rarely experience. And though I will do [...]

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On squeezing and pleasing

March 22, 2010

Get your mind out of the gutter, that’s not at all what this post is about. No, really. There are two kinds of marketers: people-squeezers and people-pleasers. I know, I know. The whole “there are two kinds of” trope is way overdone. You’re right. But I really want to make this point anyway so please [...]

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On trend-spotting

February 22, 2010

Below is the text of my recent post at Blogging Innovation: It is critical that businesses have a clear sense of the state of their current marketplace. They need to understand the needs of their customers, the relevant business models, the competition… But all of this is only good for keeping the lights on today. It [...]

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