On fully unleashing the human soul

It’s hard to read the marketing literature today without seeing an article on how tough it is for CMOs and how demanding companies are to see a return for their marketing investment. There is so much angst and so much ink spilled talking about how to measure the impact of marketing. Especially around “new” media […]

I recently posted my request to you all to boycott movies for a month. They cost too damn much and we need to remind this industry that we matter more to them then a handful of pampered Hollywood superstars. Apparently both of the people who read this blog have insufficient clout at the box office. […]

I’m pretty sure nobody takes this route on their quest for true love in their personal life. So why do marketers continue to market this way? We give coupons to consumers to “incentivize” them (please people, this is not a word) or to reward loyalists. If you’re giving a coupon to a consumer because they […]

Movies have just gotten too damn expensive. I’m really tired of paying so much to finance the ridiculously lavish lifestyles of the Hollwood elite. Enough is enough. Let’s all stop going to the movies for one month. UPDATE: OK, a friend pointed out that maybe the post above is too terse. [Thanks for the feedback.] […]