January 26, 2012
I just read an article about Starbucks expanding their offering in certain stores to offer beer, wine, and more food in the evening. As a marketer, I have deep misgivings about this. Starbucks is supposed to be about coffee. I worry about brand dilution. As a consumer who enjoys coffee and beer, I do not see those […]
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January 19, 2012
So many articles and blog posts written to get people to do something different or differently, begin with the same conceit: the world is changing and we better get on board. I’ve made this argument myself more times than I care to count. It seems obvious and yet so many people refuse to change. The […]
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