August 12, 2010
Once upon a time, big companies made outstanding products. These products were so much better than the alternatives. And in order to help consumers remember that their products were so great and thereby reap the financial benefits, these companies created brands. The brands were a reminder of the excellent products the company had sold to […]
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July 14, 2010
This Sunday I went online and ordered two pairs of Crocs for myself. [Yeah yeah, I know there’s a whole anti-Croc movement out there. But I don’t really care. I like them and I’m going to wear them and I’m OK if you don’t want to wear them.] Anyway, moments after I placed my order, […]
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